Still resisting the silent emergency…

Over the past few days, this one name has stolen the headline on every news channel in India; Binayak Sen, a pediatrician by profession, he’s also an activist by heart. When doctors in the country hate to work in the rural areas and always look for a better option, for a better lifestyle, this man…

“Onions can make you cry” now proven

The most loved bhakri, lasun chutney and kanda which makes up the daily diet of the common man is making him cry, literally! It may be hard to believe, but foreign institutional investor (FII) exits and high domestic onion prices are related. The linkage is convoluted, but has its own logic. When FIIs exit the Indian…

I am Happy But, Not Satisfied!!

Few weeks back, I was watching an interview of Sachin Ramesh Tendulkar, in short Sachin Tendulkar (the cricketer). There in the interview, he was been asked about his 20 years long cricketing career. Everything was good about the interview, but the last question that was been asked to him on whether  he is happy with…

Meeting My Lady White

It was last December, I decided to take my camera and go on an exploration of the rural side of Bengal. One of oldest dream was to attend the poush mela and explore the natural beauty of Shantiniketan. So my journey began, from Kolkata, Dec. 22nd and i was on my way to the Howrah…

The fall of a Dictator- Lalit Modi (Ex-IPL Chairman)

IPL or the Indian Premier League, a brand that grew into a global brand within two years. A multi-millionare brand, with loads of glitz n glam surrounding this cricketing extravagenza, from film-stars to Corporates everybody joined and invested in this business…but what made these millionare people feel so excited about this venture….?? Well, have no…

Is Maoism, The New Synonym for Terrorism??

It is described as an economic miracle and celebrated as the world’s largest democracy. But away from India’s booming cities, poverty and despair are creating a violent wave of Maoism. Indian Maoists, or Naxals, were named after a 1967 armed uprising against the Indian state originating in the village of Naxalbari  in West Bengal. The…

Kusoor E Kasab

Well, just when I was sitting on the couch, siping my Darjeeling flavoured tea and thinking on the sequence of my story “Meeting My lady White”, I get a call from one of my friends, and I get to know about Kasab’s sentence. It was May 04th, 2010, a great day for India as a…

কলকাতা LaaL or Calcutta Red

Yesterday, I was watching a documentary called “Born into Brothels”directed by Zana Briski and Ross Kauffman, this won the OSCAR for the best documentary, but more than being a good documentary it leaves you to think and that is the reason why I am writing this. Over the years Calcutta or KOLKATA as it is now…

When the highRIN tide hit the TIDE….!!

Its been only few days that an advertisement actually “Chauka Diya!!” all of us. Debating over it in advertising hallways is one thing; but when one overhears strangers in a public place bonding over a discussion on ‘that ad on TV last night’ and ‘how shocking it was’, one knows that the advertising has done…

Creative Effectiveness

One of the big issue or should say challenge that an agency today faces is to have a clarity on the creative standards or the benchmarks that they will follow. The benchmarking of an advertising needs to be done at two different levels, one, at the level of what is ‘creative’ advertising and the other…